Hi friends, in
this article I will explain about interview questions on SEO (Search Engine
Optimization)
SEO: SEO is an ever-changing marketing channel
due to the consistent updates to the search engine algorithms, innovations in
social media and the constant shifts in the way the web is comprised of
information.
What you know about SEO?
Search engine
optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid
("organic") search results.
(Or)
It is process of
getting traffic from free and paid listing on the search engine like.
Google
Yahoo
bing
Volunia
How to get top position in SEO?
If the website
containing following features then it will get top position in SEO.
1. Perfect keywords
2. Unique and Quality
Content
3. Optimization on
Page
With the help of following
two factors we get top position in Search Engine
A) ON PAGE
OPTIMIZATION
B) OFF PAGE
OPTIMIZATION
What do you know about ON Page Optimization?
On-page optimization
which covers what can be done on the pages of the website itself
In search engine
optimization, on-page optimization refers to factors that have an effect on
your Web site or Web page listing in natural search results. These factors are
controlled by you or by coding on your page. Examples of on-page optimization
include actual on title tag, Meta tag, site structure and site content, links
and keyword. And On page optimization we need to work also on logical factors.
What do you know about Off Page Optimization?
In search engine
optimization, off-page optimization refers to factors that have an effect on
your Web site or Web page listing in natural search results. These factors are
off-site in that they are not controlled by you or the coding on your page. Examples
of off-page optimization include things such as link popularity and page rank.
Off page
optimization means we can work on important factors like directory submission,
link building, social media and fresh content. And Off page optimization we
don't need to work on logical abilities.
Do you know about latest update in SEO?
Following are the Google
latest updates in SEO
1) Panda: Another
of Google’s updates – Panda - aimed to improve the quality of search results by
penalizing sites that try to manipulate its algorithm with thin, duplicate
content and spamming techniques.
2) Penguin: One of
the more significant updates, Google Penguin penalized sites for using ‘black
hat’ SEO techniques such as keyword stuffing and link spamming to increase
their website’s rankings:
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